Nor did I make any biological or “toxicity” claims. It seemed unnecessary (and quite dated) to go back and “green-splain.”  And frankly, I was tired of seeing what has essentially become baseless marketing jargon. Instead, I chose full transparency—full ingredient lists available to my members accompanied with the mandatory (but often omitted) SDS-Material Safety Data Sheets. A real bore of a document that even I don't see much value in, but I don't make up the rules.

However, as the pioneer of “Luxury Eco Home” products, I realize there is a helpful in-between, and it is my job and privilege to help people understand what this all means.